The complexities of multicultural advertising

Marketers in the social age must walk a careful line between trying to reach key demographic groups without making assumptions about the groups that may no longer apply in an increasingly diverse society, according to this article. “We tend to want to simplify and specify and people are outstanding at having simultaneous identities,” said Andrew Speyer, vice president-head of strategy at Wing, a Hispanic shop that’s part of Grey Advertising.  Advertising Age (tiered subscription model)


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