TV ad spending is expected to hit $68 billion by 2015


While a new forecast from eMarketer shows that overall traditional media advertising will be essentially flat for the next four years, there is one exception, and that is the TV advertising category. TV ad spending, which was $59 billion last year, is expected to climb to $64.5 billion in 2012 and on to $68 billion by 2015.  Adweek

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