Heineken ads hit YouTube before TV


Heineken’s newest ad campaign is being released on its YouTube and Facebook sites prior to being seen as a standard TV spot. The clips have already been viewed more than 4 million times. Alexis Nasard, chief commercial officer at Heineken, said the reason behind the campaign is “to think digital at the inception, not as an afterthought.”  New York Times (tiered subscription model), The

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