Make the most of user-generated content


User-generated content is a powerful tool for marketers, said Chris Baggott, chief marketing officer at ExactTarget, at a panel at the BlogWorld Expo. Tapping user contributions — even just the occasional photo — can help breathe life into staid corporate blogs, and user testimonials make ads and outreach campaigns far more human and more credible.  SmartBrief/SmartBlog on Social Media

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