How social media marketers can master the targeted soft sell


Social media platforms can be a great place to find sales leads, says Kirsten Watson, director of corporate marketing at business-to-business tech company Kinaxis. The key is to stay focused on your goal — driving people to your site and converting visits into sales — but to do so gradually, without overtly injecting your sales pitch into social media conversations. “We’re very conscious of not getting in there and selling and talking about our company, but more talking about trends and things that we’re seeing,” Watson says.  SmartBrief/SmartBlog on Social Media

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One response to “How social media marketers can master the targeted soft sell

  1. Pingback: How social media marketers can master the targeted soft sell …Corporate Digital Marketing | Corporate Digital Marketing

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