Work backward to create successful social media contests


Social media contests, such as sweepstakes and photo or video contests, can be a powerful way of driving traffic to your social channels, but it’s important to start with a clear goal in mind, writes Ben Pickering. Work backward from your desired end-point to find a contest format that will deliver the engagement you need without taking up too much of your team’s time and resources.  SocialMediaExaminer.com

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