5 ways to use social content to drive sales

Social commerce is big business, but brands need to draw consumers to their offerings by creating focused and engaging social content, writes Alisa Leonard. It’s important to craft editorial content that speaks to your audience and is appropriate for the social channels you’re hoping will draw in shoppers, Leonard writes. “Creating content for content’s sake will not help marketers. A thoughtful, structured editorial framework that speaks to all of your audiences is the key to success,” she writes.  ClickZ


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