Report details digitally focused demographic


A digitally savvy, “emerging affluent” segment of users younger than 35 who make $100,000 to $199,000 a year has been identified in a report by Publicis’ Digitas in conjunction with Ipsos Mendelsohn. The group is part of a shifting “affluent landscape” that also includes the “class affluent” group of those who make between $200,000 and $1 million a year.  MediaPost Communications/Online Media Daily

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