What would “do not track” mean for free content?


As the Federal Trade Commission explores the idea of some sort of mechanism to allow Internet users to opt out of targeted advertising, many in the advertising and online publishing industries are concerned about how such a plan would work, and its effects on the ability of publishers to deliver free, ad-supported content. “If you remove tracking, you remove advertisers,” said Dilip DaSilva, chief executive of Exponential Interactive.  New York Times (free registration), The

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One response to “What would “do not track” mean for free content?

  1. I would quite like not be tracked. It always freaks me out a little bit whenever google or some other search engine, suggests similar items that I like on their page. It feels like a stalker is showing me things I would like.

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