SocialFlow seeks to offer better tweeting though algorithms

To maximize the buzz generated by any given tweet, SocialFlow uses complex algorithms to figure out when a message is most likely to make a splash. Clients submit a batch of potential tweets, and SocialFlow’s software then monitors Twitter and times the tweets to land just as discussion of a given topic begins to build steam. “If you look at it like a math problem, it becomes simpler. … When a tweet gets to be sufficiently interesting, it goes out,” says investor Josh Auerbach.  Advertising Age (tiered subscription model)


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