How search engines weigh social signals

Social search is taking off, and it’s important that social-media marketers understand how their content will be assessed and weighted by search engines. Google and Bing representatives give Danny Sullivan the inside scoop on the ways in which their algorithms process Twitter and Facebook content, rate individual users’ authority and filter low-value links from the stream of social data.  Search Engine Land


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s