Why social-media marketers should expect the worst


Social-media marketers should acknowledge and plan for the possibility that somewhere along the line things will go horribly wrong, writes David Armano. Unprepared companies tend to panic and shut down their social efforts at the first sign of trouble, but by planning ahead it’s usually possible to minimize the fallout from social-media firestorms. “The bottom line is that a truly social business must be prepared for any scenario thrown at them in … public forums,” Armano argues.  Logic+Emotion

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