Why social-media marketers should expect the worst

Social-media marketers should acknowledge and plan for the possibility that somewhere along the line things will go horribly wrong, writes David Armano. Unprepared companies tend to panic and shut down their social efforts at the first sign of trouble, but by planning ahead it’s usually possible to minimize the fallout from social-media firestorms. “The bottom line is that a truly social business must be prepared for any scenario thrown at them in … public forums,” Armano argues.  Logic+Emotion


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s