What brands are women thinking about?

Female viewers became much more aware of Amazon Kindle, Verizon, Hershey’s and Lincoln, due to ad blitzes for the brands in October, according to NBC Universal’s women brand power index. The latter is a new metric of the top 500 brands among women that’s based on search data from Compete, social-media “buzz” statistics from New Media Strategies and conversations tracked by Keller Fay Group.  Advertising Age (tiered subscription model)/Adages blog


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