Know your workers to create smart social-media guidelines

A social-media policy won’t be effective unless you take into account all the ways your workers use social tools, says IBM executive Harriet Pearson. Before laying down the law, take the time to think about who will be using social media, and create commonsense guidelines based on actual situations workers could find themselves in. “The guidelines shouldn’t be created in a vacuum,” Pearson says.  SmartBrief/SmartBlog on Social Media


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