Can Twitter find a way to turn down the noise?


Twitter is unquestionably a huge success — but it still has a long way to go, writes John Battelle. The noise-to-signal ratio remains too high, making the service daunting to the uninitiated. “Twitter has … millions of dedicated users, but it also has tens of millions who can’t quite figure out what the fuss is all about,” Battelle writes.  John Battelle’s Searchblog

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