5 ways to spot a social-media veteran

Companies with several years of experience running social-media campaigns tend to be more committed to social media and more reliant on social tools for their day-to-day operations than are social-media newcomers, according to a study by SmartBrief and Summus. Veteran companies are also much more likely than novices to use a variety of social-media platforms, to have high-level management support for their campaigns and to harness social tools for public relations, human resources and product development rather than using them purely as a marketing device.  SmartBrief/SmartBlog on Social Media


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