How a simple question can help your brand click on social media


Oreo and BlackBerry are among the marketers to connect with their followers on Facebook and Twitter by engaging them on a more casual, conversational level, rather than with overly scripted branding messages. “We’re so used to advertising and marketing being highly reviewed, high-production-quality creative on which you spend a lot of money and time,” said Michael Lazerow, CEO of Buddy Media. “All the sudden, a very simple question, like ‘What’s your favorite movie?’ is engaging your customers and that’s your creative. People say ‘Whoa.’ ”  Advertising Age (tiered subscription model)

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One response to “How a simple question can help your brand click on social media

  1. I guess that depends on the reaction of the customers. Simple questions that are more relatable to the consumers can do wonders for the brand’s interaction on its social media medium, but I feel like unless it’s consistent and genuine, consumers will see right through it.

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