Rules for social-media designers to live by

Developers of social-media products need to find ways to stand out from the crowd if they’re going to develop a following, writes Ning founder Gina Bianchini. The best services do one thing that sets them apart from the pack — and they work tirelessly to hone their functionality, she notes. “You want your social product to feel like it is a living and breathing party, not expensive furniture you’re not supposed to sit on,” Bianchini writes.  TechCrunch


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