3 ways to beat marketing burnout

Keeping a work-of-mouth campaign on track is hard work, writes Andy Sernovitz, so take a moment to remind yourself of the rewards. You aren’t just helping your customers and your company — you’re making the world a better place, he writes. “[Y]our hard work … raises the bar for everyone in your industry. And when whole industries start to embrace the fundamentals of word-of-mouth, big things start to happen,” Sernovitz writes.  SmartBrief/SmartBlog on Social Media


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