USA unveils social-media component to diversity campaign


USA unveiled a new aspect to its Character Project campaign for greater diversity and social awareness that includes social-media sites such as Facebook. As part of the campaign, the NBC Universal-owned network will make donations to organizations such as the National Council of La Raza, the National Association for the Advancement of Colored People, the Gay & Lesbian Alliance Against Defamation and the American Federation of Teachers.  ClickZ

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