Digital boot camp for analog dinosaurs


The renowned Swedish digital marketing school Hyper Island is now open for business in New York City, and is giving crash courses in the future to advertising and marketing pros looking to hone their interactive chops, and update their skills for the new millennium. This article examines what opportunities remain in the agency space as marketers and programmers increasing look to other means of promotion. “Our power has been matched and, in some categories, rivaled by user influence,” said Nick Brien, CEO of McCann Worldgroup.  Fast Company

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s