Why search needs to get smarter


A “priority inbox” for search is needed for queries that would give greater prominence to word-of-mouth information from friends and relevant “niche” sources, according to Colin Nagy, executive director at The Barbarian Group. “With the proliferation of content over the past few years, we’ve created too many rivers and not enough dams,” he writes.  Adweek

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s