7 ways to show your customers that you’re human

Too often, social-media marketers act like robots designed simply to suck users into a sales relationship, write Troy Janisch and Mark Anderson. That’s counterproductive — it’s far better to act like a human being, showing real emotion and designing for people rather than for monetization, they note. “I’m not getting sucked into your sales funnel, dude. … This is a long-term relationship,” says author Tara Hunt.  SmartBrief/SmartBlog on Social Media


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