Bring social-media campaigns into the real world

Brands need to find ways to connect their digital outposts and their real-world presence to maximize returns on their online efforts, writes John Gerzema. Empower your front-line employees to get involved with social-media campaigns, and seek ways to turn online chatter into real-world action, he suggests. “Real progress happens when relationships leave cyberspace and become face-to-face teams making real progress,” Gerzema writes.  SmartBrief/SmartBlog on Social Media


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