Major sports leagues win back sponsors


Sponsorship income this year for Major League Baseball, the NBA, NFL and NHL is up 7.6% to $2.28 billion, according to the IEG Sponsorship Report. The NHL, with a 9.4% increase in sponsorships to $327 million, is likely to post the biggest gain, while the NFL, which boosted its revenue 7%, is the biggest earner, with $870 million.  MediaPost Communications/Marketing Daily

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s