4 lessons from 7-Eleven’s “Slurpee Summit”


President Barack Obama worked Slurpee references into a speech on 35 occasions this year, and even joked that he’d invite House Republicans over to the White House for a “Slurpee Summit.” To cash in on the free publicity, 7-Eleven used social media to publicize a 14-city Slurpee Summit tour — and in the process showed a responsiveness and an ability to engage fans that other brands would do well to emulate, SmartBrief’s Emily Molitor writes.  SmartBrief/SmartBlog on Social Media

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