Consumer goods dominate in-video ads


Consumer-packaged goods companies boosted their in-video buys on sites such as YouTube and Daily Motion by roughly 375% over the last year, accounting for nearly one-third of all in-video ads, ad network AdoTube reports. Meanwhile, interactive spots made up about one-half of ads during the quarter, with engagement rates of nearly 22%, the firm adds.  MediaPost Communications/Online Media Daily

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s