Research shows Web ads get better response from Hispanics

Hispanics who go online are more apt to like Web ads and recall and respond to them than non-Hispanic users, comScore has found. More than one in three U.S. Hispanics remember Web ads, compared with 22% of non-Hispanics, and nearly three in 10 Hispanics say the ads are influential in purchasing items for their children, compared with 15% of non-Hispanics. The typical Hispanic online user is 31, compared with an average of 34.5 for non-Hispanics, and just over half cite English as their first language, about one in four prefer to be bilingual and just over one in five mainly speak Spanish.  MediaPost Communications/MediaDailyNews


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