Advertisers pick up the tab for virtual swag

Most players of casual online social games don’t plunk down their own money to buy virtual goods associated with game play. Increasingly marketers are using in-game swag as a form of advertising. WildTangent CEO Dave Madden noted, “In the social game space, less than 3% of users are spending real money, so there’s a 97% opportunity here for advertisers to sponsor social game access.”  Advertising Age (tiered subscription model)/DigitalNext blog


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