What does your social-media team actually do?

When you’re establishing a social-media team, it’s important to have a clear idea of what your expectations are, experts say. The key is to have specific goals for specific social platforms, says Morgan Johnston, JetBlue’s social-media chief. “Each community tends to define how they’d like to see the business interact with them. It was important to be receptive to those ideas and work collaboratively to define a role where both customers and the organization can find equal utility,” Johnston says.  Mashable


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