Social technologies could drive mobile-payment uptake

A growing number of technologies allow shoppers to use their smartphones to pay for goods and services — and to broadcast their purchases across their social graph. Applications such as “Blaze Mobile Wallet” and “Bling Nation” allow shoppers to share information on their purchases with friends, and give brands a new way to monitor and target promotions to their customers. “For retailers, mobile is a critical channel to reach their customers. Paying with a phone is not just about payments; it’s about advertising, couponing and loyalty,” says Visa International mobile-products chief Dave Wentker.  MIT Technology Review


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