Should you keep a carbon copy of your social content?


Marketers say it’s important for them to keep records of their social-media activities to protect against possible legal action in the future. Developers have begun to debut Web services to help companies back up their social activity. While these technologies can raise privacy concerns, executives note that they aren’t meant to be used to monitor workers’ personal communications. “We don’t monitor and track what employees do. Those deterrents aren’t as effective as training and education are,” says Dell Vice President Manish Mehta.  New York Times (free registration), The

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