Marketers are taking notice of boomers’ spending power

The sheer size of the baby boomer population — and its collective wallet — is changing the approach of some marketers, who previously were focused more on courting 18-to-34 consumers. U.S. consumers 50 and up, who number 116 million, in 2009 made $2.9 trillion in purchases — a 45% hike compared with 10 years ago. U.S. consumers under 50, who number 182 million, rang up $3.3 trillion, an increase of only 6%, according to this article.  USA TODAY


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