Brands see “massive” potential in location-based apps

Location-based mobile applications, which offer incentives for consumers to pick up products and put them in shopping carts, are gaining traction with CPG companies including Tyson, PepsiCo and Seventh Generation. The technology will be a “game changer” for brands, said Mark DiPaola, CEO and co-founder of CheckPoints, noting, “The goal here is to deliver targeted messaging at that precise moment a purchase decision is made.”  Advertising Age (tiered subscription model)


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