Opinion: Facebook Places may make the “Like” button obsolete

Clicking Facebook’s “Like” button doesn’t necessarily mean you like a given brand or product — many people click to earn discounts or access content rather than because they feel any brand loyalty, writes Augie Ray. That creates an opening for Facebook Places to become the dominant measure of a brand’s social influence, since it’s harder to fake interest when you have to be physically present to check in, Ray argues. “[A] year or two from now, which will mean more to a consumer — that a friend “Liked” Einstein Bros. Bagels or that they visited Einstein Bros. Bagels’ stores twenty times?,” he writes.  Forrester.com/Augie Ray blog


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