What’s a Facebook ad worth?

Recent data from metrics firm comScore indicate that nearly a quarter of all display ads appear on Facebook — testament both to the site’s vast users population and marketer appeal. But ads on the site typically command lower CPMs than premium inventory, going for $2 to $8. The pricing problem for marketers is determining the value of advertising that seeks out new Facebook fans, as opposed to ads designed to spur sales.  Wall Street Journal, The


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