Learn the building blocks of buzz


There are three reasons why people talk about brands, writes Andy Sernovitz. The first occurs when you do something so remarkable that people can’t help but talk about it; the second, when people feel smart or helpful by passing on information; and the third, when people feel part of a community. “When we have a feeling of group recognition — that we’re a part of a cause or mission — we’re much more likely to tell our friends,” Sernovitz writes.  SmartBrief/SmartBlog on Social Media

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