Research shows challenges of marketing healthy foods

Nearly three in four consumers believe their supermarket carries “healthful” items, but just half say the store “helps me make healthy food choices” and just over one in three say the stores do the same for children, according to research from Catalina Marketing. About four in 10 consumers also say the stores are lacking in supplying information to address “specific health concerns,” and nearly eight in 10 believe healthy products “generally cost more.”  Adweek


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s