Shopper marketing goes digital

More than eight in 10 food, beverage and CPG marketers intend to increase their spending on shopper marketing, and more than half will bump the amount by more than 5% a year, a study by the Grocery Manufacturers Association and Booz & Co. has found. One of the biggest changes in shopper marketing, the study indicated, was reaching consumers who look for bargains online before heading to stores.  MediaPost Communications/Marketing Daily


One response to “Shopper marketing goes digital

  1. I guess, everything is going down the digital route. I do wonder if the increase of the number of shoppers that realizes the power of the online bargains, would it be a great disadvantage for the store’s inventory?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s