Share the love to build your brand


Companies shouldn’t be shy about linking to their rivals’ social-media content, writes Ellie Mirman. Steering your users toward your competitors’ content helps reinforce your reputation as a one-stop resource for information about your niche, and helps win your users’ confidence. “You prove yourself to be unbiased — after all, you’re linking to your competitors when you think it’s in the best interest of your users. Your users will trust you and appreciate you for it,” Mirman writes.  HubSpot.com

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