How social-commerce sites turn shopping into stories


People love to tell stories about the things they buy, a trait that drives conversations on social-commerce sites, writes Jesse Stanchak, lead editor of SmartBrief on Social Media. Sites such as Blippy, SCVNGR and Barcode Hero all succeed because they provide ways for people to brag about, debate, recommend and otherwise chat about the things they buy, Stanchak writes. “Commerce is a narrative art. … [S]ocial-commerce networks add extra functionality that can enhance the experience,” he writes.  SmartBrief/SmartBlog on Social Media

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