5 holiday season tips for e-mail marketers

E-mail marketers to help ensure a successful holiday season should take note of these five tips: Make prominent the e-mail sign up on your site to capture “early birds”; use “purchase-tracking” tools to tailor campaigns to what consumers are buying; include coupons to boost conversion rates; make campaigns fit mobile devices; and issue regular communications to stay on the radar of last-minute shoppers.  MediaPost Communications/Email Insider blog


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