Targeting is key for B-to-B social-media marketers

Social media can be a powerful tool for business-to-business marketers, but only if they take the time to listen and engage with their clients in a targeted fashion, experts suggest. Rather than chattering incessantly, aim to understand what your users need and respond accordingly. “Take the time to respond and have meaningful conversations. That will increase your following tenfold,” says Delivra marketing chief Carissa Newton.  Mashable


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