Average consumer follows fewer than 5 brands, study finds

The average consumer is willing, but not necessarily eager, to connect to brands on Facebook or other social platforms, according to a report from communications agency Cone. The average social-media user follows 4.6 brands, the report found, but is more likely to engage with a brand if he or she stands to earn discounts or freebies by doing so. “Attracting new-media followers is like starting a fire — coupons are your gasoline, and engaging content are the logs that keep the fire burning,” notes Mike Hollywood, Cone’s director of new media.  Ragan.com/PR Junkie blog


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