How to find people who can talk the talk

A successful word-of-mouth campaign depends on finding great talkers, writes Andy Sernovitz. High-quality talkers bring passion, credibility and, above all, a huge audience — and while bloggers and well-known figures are an obvious place to start, marketers shouldn’t stop there. “Think barbers, mechanics, business travelers and anyone else who talks to a lot of people all day,” Sernovitz advises.  SmartBrief/SmartBlog on Social Media


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