Study: Social media helped shape election results


In 74% of this week’s most competitive House races, the victor was the candidate with the greatest number of Facebook fans, according to in-house research conducted by Facebook analysts. The pattern also held for gubernatorial races, where the candidate with the most Twitter followers won 65% of the time in races that have been declared. “This is the election when it became more deeply embedded in the rhythms of campaigning. It’s not so much that as a single thing it influences people’s votes, but that it’s now so inextricably a part of the political communication landscape,” says Lee Rainie, director of the Pew Internet and American Life Project.  Wired.com/Threat Level blog

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