How to use social media to build buzz for a real-world event

Social-media tools can be the perfect accompaniment to a real-world event, writes Adam Helweh. The key is to make it easy for your attendees to talk to one another by creating event-specific Twitter hashtags and Foursquare locations, and to amplify the chatter using add-ons such as a projected Twitter feed, video-streaming tools and content-curating sites such as Storify, he notes.  Social Media Explorer


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