What a politician can teach you about social-media marketing

Social-media marketing may not be able to reliably deliver election victories quite yet. But the way politicians used social platforms such as Facebook this cycle holds powerful lessons for corporate marketers about the power of engaging die-hard fans — and using social storytelling to win over skeptics, says Jake Ward of the David All Group. “It’s like that old joke: Why are you preaching to the choir? Because that’s how you get them to sing,” he says.  SmartBrief/SmartBlog on Social Media


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