How to make social-media team up with your other marketing campaigns


Social media are delicious, but that’s no reason to throw away all the successful campaigns you’ve already cooked up, writes Jay Baer. Instead of starting from scratch, use social media as a complement to ongoing marketing efforts by finding ways to tap into existing resources, such as customer e-mail databases. Baer looks at Runza Restaurants as a case study in how to integrate social media into another marketing campaign.  Convince & Convert

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2 responses to “How to make social-media team up with your other marketing campaigns

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