3 questions companies must answer before hiring a social-media consultant

Social-media consultants don’t come cheap, and they have an enormous amount of influence over your brand’s public face, so it’s important to go into the relationship with your eyes open. Panelists at the BlogWorld Expo advised that companies ask themselves what their own goals are, dig deep into their applicants’ backgrounds and ask strategic questions to find out if an applicant is really a good fit for the brand. Don’t be nervous if your applicants pepper you with questions and challenge your assumptions — those are signs that you’ve found a qualified expert, says C.C. Chapman.  SmartBrief/SmartBlog on Social Media


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